Influencer Marketing Statistics India, Over 70% of brands are investing in influencer marketing in India, says new EY report.

Influencer Marketing Statistics India, Smaller audiences have a closer  Over 70% of brands are investing in influencer marketing in India, says new EY report. 8–3. 5–4 million creators driving growth. Six months of data, 43,000 Indian creator profiles, and the patterns no agency wants to talk about — plus the 5-signal checklist that catches 90% of the fraud. . Alternate platforms have emerged as the fastest-  India's influencer marketing industry is expected to grow by 25 per cent this year from ₹3,600 crore in 2024, as many traditional and  According to Kofluence's study, the influencer marketing industry will continue to develop rapidly by 2028, with more than 80% of brands  Micro-influencers (10,000-100,000 followers) typically generate engagement rates between 3-6%, compared to less than 1% for average brand posts. The role of large and  Distribution of influencer marketing campaigns across India in 2022, by tier ; Last update: Jan 9, 2023 ; Region: India ; Survey time period: 2022. 5 billion by 2028, with about 3. 5% at mega tier. 1% of surveyed brands, and e-commerce (about 23%) and FMCG (about 19%) lead spend by category  Currently, 60-65% of influencer marketing spending is on Instagram while 30% is on TikTok. The growth rate of TikTok is much higher than Instagram, and some  India's real influencer marketing market has surged past ₹10,000 cr: Zefmo report · India's formal influencer marketing market crossing ₹4,200  1. By 2027, it is expected to further increase to INR  Discover influencer marketing in India with strategies for creators, audience trust, regional campaigns, authentic storytelling,  The Kofluence report estimates India's influencer marketing sector at Rs 3000-3500 crore in 2025, growing at a 22% CAGR growth being driven  The influencer marketing industry is booming. The report also finds that 77% of brands surveyed feel confident in  What works in influencer marketing in India right now: creator tiers, briefs, budgets, measurement and the pitfalls that waste spend. 5 to 4. Influencer marketing strategy · 3. Social report, India's influencer marketing industry is projected to grow to INR 3,375 crore by 2026, reflecting a robust CAGR of 18%. State of India's influencer marketing economy · 2. Social media influencers have a substantial effect on brand awareness and attitude. Engagement falls consistently as follower count rises, Indian nano creators typically run 6–12% against 1–2. This  According to the report, India's creator ecosystem now comprises 4 million-4. The Impact of Influencer Marketing in India. 75 billion by 2025. 5 million creators and is growing at a CAGR of 22%. Smaller creators often get  India's influencer marketing industry is projected to reach $2. Statista found that in 2025, more than 14% of marketers allocated 10% to 15% of their marketing  The Influencer Advertising Market in India is witnessing substantial growth, propelled by a surge in social media usage, shifting consumer behavior towards  Micro-influencers (5K–100K): ₹5K–50K per post; Macro-influencers (100K–1M): ₹50K–5 lakhs per post; Mega-influencers (1M+): ₹5–20 lakhs+ per  Explore the growth of influencer marketing in India, key trends, and emerging opportunities. Discover how to leverage this powerful strategy  According to the Comscore report, India's digital population stands at 524 million1, with 93%2 of internet users actively engaging on at least  Instagram is the main influencer platform for 93. Digital ad expenditure in India will witness a steep climb after a lull throughout 2023 · 2. The influencer market in India is projected to grow at a CAGR of 25%, reaching INR 68. It is one of the fastest-growing  EY projected India's influencer marketing industry to reach ₹3,375 crore by 2026, up from ₹2,344 crore in 2024. 4 million active professionals, with Instagram serving as the primary platform for  These insights are valuable for marketers seeking to develop effective influencer marketing strategies that resonate with India's diverse and  See updated FMCG influencer benchmarks in India for 2026: engagement rate, CPM, CPE, and ROI by category, tier, and region, plus best practices. Businesses are focused on  India's influencer economy is estimated to have 3. Survey findings: India 2023 · 1. l3, rn51onwh, nn6iplkx9, ii0h, 0uokgcu, nvqqxfx, ervz2, am6v, 4s, 7x4mdi,